CLIENT: MSU College of Arts & Letters
PROJECT: 2014 Holiday Coasters
With the recent launch of MSU’s capital campaign we wanted a holiday “card” that would live a little longer than just the short holiday season. We created a set of four letterpressed coasters on super thick, duplexed, Nennah Lettra cotton paper, wrapped in a screenprinted bellyband. Each coaster has a custom pattern illustration on the front in dark and lime green and the back contains information on the four pillars of the campaign messaging. This was placed inside a small metal tin with a screenprinted dark green card as the backing. The tin has a screenprinted green and clear sticker affixed to the front with campaign graphics. Finally all of this was placed in a kraft stayflat with an additional patterned label and was sent sent off to the College’s donors, alums, and close friends.
In the end, our card had become a small gift that we hope will have a lasting impact.