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Project

CLIENT: Prince Lobel
PROJECT: Corporate Branding and Advertising Campaign
DESIGN STUDIO: Right Hat

Brief

When Prince Lobel Tye LLP needed to re-brand their requirement was simple: raise their visibility as a high-end, regional law firm. The solution was a modern logo, eye-catching advertising, and luxurious printing methods. Their new print and online media advertising campaign focused on how they would surmount “normal” service expectations. This was paired with plenty of white space to make their ads instantly stand out in a saturated market. Not only did the campaign win a copious amount of recognition but it increased their market awareness from 19% to 41%.

Awards

  • 2010 Legal Marketing Association Your Honor Awards National // Advertising // Honorable Mention
  • 2010 Legal Marketing Association Your Honor Awards New England // Web Site // Best of Show Small Firm
  • 2010 Legal Marketing Association Your Honor Awards New England // Identity // First Prize
  • 2010 Legal Marketing Association Your Honor Awards New England // Advertising // First Prize
  • The AAF North Central Indiana 2010 ADDY Awards  // Ad Campaign // Best in Show
  • The AAF North Central Indiana 2010 ADDY Awards  // Ad Campaign // Gold